Fallon passed two exams to gain certification, including an advanced-level exam on search advertising covering best practices for managing AdWords campaigns.
Celebrating its 10 year anniversary this year, AdWords continues to be Google's flagship advertising product.
Google AdWords allows advertisers to create text, image, and video advertisements to run on Google, its partner search network and/or its content network sites.
The advertiser is able to limit spending by setting daily budgets and can specify the geographic location, ranging from local to international distribution.
All of these controls make for an incredibly targeted marketing campaign.
A resident of Springfield, Fallon is a graduate of the Isenberg School of Management at the University of Massachusetts Amherst (UMass) where she earned a bachelor of science degree in marketing.
She is also a guest lecturer at UMass on the subjects of search engine optimization, social media optimization and public relations.
Fallon is a member of The Valley Press Club, The Public Relations Society of America and serves on the board of directors for The Advertising Club of Western Massachusetts.
She also volunteers with Big Brothers Big Sisters of Hampden County through their community-based mentoring program.