|By Casey Poisson, Special to Reminder Publications|
WEST SPRINGFIELD Forget the fancy showrooms and high-priced merchandise Rooms Direct on Memorial Avenue is bringing quality discount furniture to Western Massachusetts straight from the racks.
"We have a unique format for showing," Marc Mularski, president of Rooms Direct, explained, adding that the furniture is displayed on warehouse racks to ensure that there are more products in the store. "We're saving people 30 to 70 percent [on their furniture purchases]."
Marc noted that he and his father, Walter Mularski, CEO of Rooms Direct, have a history in the furniture business, as owners of two stores by the name of Standard Furniture in Adams and Pittsfield.
He said they were looking to branch out from Standard Furniture and the traditional opulent showrooms in order to offer a new kind of service.
Walter noted that their store carries over 50 mattress models and furniture from one of the largest factories in the world, Ashley Furniture Industries Inc.
"I'm a value guy and I want to get the most for my money," he said. "We don't want people to think that we're the low-end store but we compete with the price, quality and color [of any other furniture store].
"Our tailoring from Ashley [Furniture] is better," Walter continued. "Ashley [Furniture] has an eight-point density cushion versus [other factory's] six-point density cushion. We're a reliable furniture type of store. I'm willing to bet that we have the largest selection of sofas, mattresses and sectionals because of our rack system."
Marc explained that the store works on "deep discounting" and hopes to provide a high volume of customers with quality furniture and mattresses without burning up their wallets.
Rooms Direct is located at 120 Memorial Ave.
Hours of operation are Monday through Saturday from 10 a.m. to 6 p.m. and Sundays from 11 a.m. to 5 p.m.
For more information, call the store at 733-4000.
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