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AHA’s Go Red For Women Luncheon slated for March 7


Dec. 31, 2013
SPRINGFIELD – The American Heart Association is proud to announce it will host its fifth annual Western Massachusetts Go Red For Women Luncheon on March 7.

More than 300 women are expected to attend the luncheon taking place at the Log Cabin in Holyoke.

The benefit luncheon will kick off with registration at 9:30 a.m. followed by educational breakout sessions, inspiring survivor stories and educational keynote speaker, Theresa Lou Bowick, BSN, RN, a popular radio host who uses the airwaves as a forum for community health.

In 2009, Bowick lost 75 pounds and was featured on the cover of Weight Watcher’s Magazine and Family Circle Magazine, among others. Her weight loss journey was also featured on the Tom Joyner Morning Show and The Dr. Oz Show. Bowick will share her journey and her unconventional approach to health education with the women of Western Massachusetts.

Today, one in three females in the United States have some form of cardiovascular disease, but only 21 percent of women view heart disease as a health threat.

Although cardiovascular disease claims the lives of more than 460,000 women nationally each year causing almost one death per minute – it is preventable through education and research.

The Go Red For Women luncheon is designed to empower women with the information, education and awareness needed to help reduce their risk of heart disease and stroke.

Serving in the corporate and community leadership role of the Go Red Luncheon is Nancy Urbschat, principle owner of TSM Design. As event chair, Urbschat is leading recruitment efforts of volunteers, survivors, and business leaders to help raise more than $150,000. Funds raised will go toward research and education to reduce disability and death from cardiovascular disease and stroke in women.

Heart disease and stroke account for 28.6 percent of all female deaths in Massachusetts and on average, nearly 22 women die from heart disease and stroke in Massachusetts every day.

The Go Red For Women movement challenges women to know their risk for heart disease and take action to reduce their personal risk.

Furthermore, the movement plays a leading role in providing women with the tools they need to lead heart-healthy lives. Since its inception in 2004, close to 1.2 million women have signed up for the Go Red For Women Movement and statistics show that 96 percent of women registered achieved at least one health behavior change.

The Western Massachusetts Go Red For Women Luncheon is locally sponsored by Mass Mutual, Yankee Candle, and Florence Savings Bank. Media sponsors include WWLP, WHYN, The Republican, Unityfirst, El Pueblo Latino, WEIB, Lioness Magazine and Western MA Women Magazine. Go Red For Women is nationally sponsored by Macy’s.

Women of all backgrounds are encouraged to attend the Western Massachusetts Go Red For Women Luncheonand learn how to take charge of their heart health.

For more information on sponsorship or to purchase tickets, call Go Red For Women Luncheon Director Traci Heath at 262-3223 or go to www.wmassgored.heart.org . Learn more about the Go Red For Women movement and heart healthy living at www.goredforwomen.org or call 888-MYHEART (888-694-3278).



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