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American Heart Association announces chair of 2010 Pioneer Valley Heart Walk

American Heart Association announces chair of 2010 Pioneer Valley Heart Walk
Carlos Martins
SPRINGFIELD The American Heart Association (AHA), the largest voluntary health organization fighting heart disease and other cardiovascular diseases, announces Carlos Martins, Senior Vice President of Operations for RiverBend Medical Group, as chair of the 2010 Start! Pioneer Valley Heart Walk. The 2010 Heart Walk will take place on May 16, 2010 at Forest Park in Springfield.
Martins will lead the organizational and recruitment efforts for the Springfield area. He will enlist the assistance of thousands of area volunteers, survivors, walkers and business leaders and ask them to step up to reduce disability and death from cardiovascular disease and stroke, the leading cause of death in the United States.
RiverBend Medical Group is the largest multi-specialty private physician practice in the Pioneer Valley with over 65 physicians in five locations including Chicopee, Westfield, Springfield, Agawam and Wilbraham. RiverBend Medical Group is fully staffed and equipped to care for the health of your entire family, whether it's a routine visit to your primary care physician or more specialized exam or diagnostic study. RiverBend is also among the first in the region to incorporate the electronic medical record (EMR) into its patient care. With an EMR, your complete medical history is available to all of your RiverBend providers allowing for safe and accurate care.
"Working in the healthcare industry, I understand the need for continual support in the fight against heart disease through funding and awareness," said Martins. "By supporting the American Heart Association's Start! Heart Walk, we are building a culture of physical activity while reducing the risk of heart disease. Many risks for heart disease are preventable and together we can begin to make a difference in the lives of patients before they need any medical assistance."
The Heart Walk is part of a larger corporate initiative called Start!. Start! is the American Heart Association's groundbreaking national campaign that calls on all Americans and their employers to create a culture of physical activity and health to live longer, heart-healthy lives through walking. According to a Harvard study, adults gain two hours of life expectancy for every hour of regular exercise. Walking has the lowest dropout rate of any physical activity and active people save $500 a year on healthcare costs.
To learn more about the Start! campaign, the Pioneer Valley Heart Walk, or to find out more about sponsorship opportunities please call the AHA at (800) 392-4909 or go to www.pioneervalleyheartwalk.org.


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