Career 'bump' reveals talent for writing

Hunter Golden
Reminder Publications submitted photo
Oct. 18, 2010

By Katelyn Gendron

Assistant Editor

LONGMEADOW -- Want to know the secret to professional success in today's dismal rat race? Entrepreneur Hunter Golden, 29, of Longmeadow is confident he knows the answer.

Golden, founder and president of Write Stuff Copywriting (www.writestuffcopywriting.com), was working for AIG as an assistant regional director before being laid off three years ago. At that point, he decided to take his professional strengths as a writer, editor and consultant to create a viable business.

"This is a frustrating society right now because of the economy, especially if you're under 35. We think that, in order to succeed, you have to have somebody pull your resume off of the counter. It's amazing how successful you can be when you're doing what you're good at and what you're passionate about," Golden said.

Write Stuff Copywriting provides content for businesses and organizations using print mediums such as Web sites, postcards, flyers, brochures, press releases, and advertising and marketing copy.

"That's the customers first exposure to your business and you can't afford to have it look like crap," Golden said of the power of the written word. "To have someone who's contracted out, especially for small or medium businesses, it takes a lot of the pressure off. I'm a huge timesaver for them because I'm a professional writer for them."

The tools needed for a successful marketing and advertising campaign, he said, include an understanding of marketing collateral, a simplifying of product descriptions and the ability to allow a copywriter to "put a little shine on your existing materials."

"Marketing is hype; it's understanding your customer base," Golden said. "People overcomplicate buyer attitude in a lot of ways. These companies are telling people everything and their mother about their product but [buyers] have no idea what it does for them. I'm a big believer in simplicity."

He added, "Gone are the days of static Web sites and what a copywriter can do is help present your brand and position you as a resource."

When asked if potential clients view his youth as a hindrance, Golden replied, "When people see how young I am they think, 'Wow! It's amazing that you're really that good at [what you do] at that young of an age.' In the workplace, people want to see that you can do what you're being paid to do. If you're talented enough, your talent is the only issue."

Golden said, as a little boy, he never dreamed that he'd be a copywriter, but the demand for his services and his passion for the craft are so great, he couldn't see himself making a living as anything else.

He hopes the future will allow him to build upon his regional and national client bases while keeping his headquarters in Western Massachusetts, fueling the economy and creating a more prosperous Pioneer Valley for his wife and child.

Are you a young entrepreneur? Learn how to share your story by sending an e-mail to Assistant Editor Katelyn Gendron at katelyn@thereminder.com.



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