|By G. Michael Dobbs|
I don't have to tell you the economic climate is challenging. That's why anyone whose business intersects with the media ought to really consider signing up for the annual "Getting Noticed in the 21st Century" media conference presented by Western New England College and the Valley Press Club on Jan. 7 from 7:30 a.m. to 3 p.m. on the college's main campus. Full disclosure time: this writer is a board member of the Valley Press Club, but I swear on my autographed photo of Orson Welles that the following is not just another infomercial.
Who should go? The event is intended for business professionals, staff of non-profit organizations and students looking to communicate more effectively. Let's face it. There are fewer traditional media outlets in the Valley, but there are plenty of people who have things to share. This conference will feature 17 workshops designed to sharpen skills, explore new technologies and provide interaction with reporters and editors from local media outlets. Workshop topics include market research, direct mail marketing, sponsorship and partnerships, "green" marketing, branding, government relations and creating effective news releases.
Pretty good stuff, yes? And you get to meet a number of decision-makers from the local press who will be happy to answer your questions. Folks such as Tom Vannah of the Valley Advocate, Wayne Phaneuf of the Republican, Veronica Citron of 22News and Doug Lizette of CBS3, among others, will be there. I'm among the "others."
We have been saluting one of our own for a number of years now with a Lifetime Achievement Award and this year it goes to Barbara Bernard. A lifelong resident of Holyoke, Bernard's distinguished career in newspaper, radio and television spans more than six decades. She began reporting for the Holyoke Transcript-Telegram newspaper and writing radio commercials for WHYN radio in 1945. She would go on to work at WHYN-TV (now WGGB). She currently writes a column for the Republican and Masslive.com.
Conference fees are $150 for business professionals, $110 for members of non-profits and $70 for students. A discount is available for two or more people registering from the same organization. Tickets to the Lifetime Achievement Award luncheon only are available for $25 each. Proceeds from the event help provide scholarships to deserving students. To register or for more information, call 782-1249 or visit www.wnec.edu/communications.
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|10/23||Free Program for Veterans|
|10/23||Line Dance Lessons & Dancing|
|10/23||E.L.H.C. Fall Program "Meet the Town Crier"|
|10/23||Open Mic & Jam at the 410|
|10/24||Heron Wilderness Homeschool Program--FALL Session Starts|
|10/24 (3 days)||Women's Vitality Retreat|
|10/24||Line Dance and Partner Dance Lessons|
|10/24||Fridays On The Rotary|
|10/24||The Suffield Players Present "Flaming Guns of the Purple Sage" by Jane Martin|