SPRINGFIELD – Paying tribute to the Motown Sound this year, the Advertising Club of Western Massachusetts (ACWM) is calling upon creative minds throughout New England to get their groove on and enter the 2013 Local/District ADDY Awards, recognizing creative excellence in all advertising media.
The ADDY Awards competition is a three-tier local, regional and national competition conducted annually by the American Advertising Federation (AAF). In New England, the local and regional (district) competition takes place at the same time because the Ad Club of Western Massachusetts is the only AAF-member club in the district, and all entries into the competition must come in on a local level.
An outstanding panel of three advertising experts, recruited, by rule, from outside the New England district will conduct a blind judging, independently scoring each entry on a scale of 1 to 100 in designated criteria. Winners will be selected in Springfield on Feb. 22.
All ACWM ADDY entries must be registered online from adclubwm.org
. Entry fees for ACWM professional members are $70 for single entries and $90 for campaigns. Professional non-member fees are $100 for single entries and $130 for campaigns. Student fees are $25 for single entries and $35 for campaigns (must be a full time student). Gold award-winning entries will be forwarded to the national competition at no additional fee, while Silver award-winning entrants will be offered the option of forwarding for a fee.
To be eligible for consideration of an ADDY, all work must have been published or aired between Jan. 1 and Dec. 31, 2012.
Entries must be mailed and postmarked by Jan. 31 to the attention of Nancy Creed, Ad Club of Western Massachusetts, c/o ACCGS, 1441 Main St., Suite 136, Springfield, MA 01103 or brought to the TD Bank community room, 1441 Main St., from 9 a.m. to 4 p.m. on Feb. 1 with full payment by check (made payable to the Ad Club of Western Mass.) or credit card as indicated on your manifest.
For more information, or to receive an ADDY Awards call for entry, contact the Ad Club at 736-2582.
Professional and student winners will be announced at the annual ADDY Awards Gala on April 5 at the Community Music School of Springfield, 127 State St.