|SPRINGFIELD – Freedom Credit Union recently received the Financial Diversity Award from the Massachusetts Latino Chamber of Commerce (MLCC) at their annual gala.
Freedom Credit Union received the Financial Diversity Award from the Massachusetts Latino Chamber of Commerce at the Chamber’s annual gala. Pictured from left to right are: Edward Nuñez, assistant vice president of Business Development; Barry Crosby, president and CEO; and Lucy Sanchez, assistant branch officer of Freedom’s Chicopee Branch.
Reminder Publications submitted photo
According to Carlos Gonzalez, President of the MLCC, there are several reasons why Freedom received this award.
Gonzalez said, “Freedom’s commitment to the local Latino community was first apparent to me when they invited me to their Strategic Planning session last year. The credit union has continued their commitment by launching a marketing campaign to extend its brand awareness and loyalty to the regional Latino community and by promoting Edward Nuñez, assistant vice president of Business Development, to Freedom’s Senior Management team. Freedom Credit Union is a terrific example of how a local financial institution can achieve results for the benefit of all residents in Western Massachusetts.”
Barry Crosby, president and CEO of Freedom Credit Union, said, “Freedom Credit Union is very proud to receive this statewide honor and for the relationship we have established with our Latino members over the years. We will continue to expand our outreach to the local Latino community and deliver the highest quality value to all of our members.”
The Mission of the Massachusetts Latino Chamber of Commerce is to develop, promote and protect Latino businesses and communities in Massachusetts. The MLCC serves as an advocate and united voice for Latino businesses and members of the community on issues often overlooked. The MLCC is a link and forum within the Massachusetts network of Latino social service organizations, business associations and firms, working together to expand business opportunities, encourage beneficial ties between public and private sectors, and to serve as an active and visible advocate in the Latino business arena.
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