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Graziano Gardens now Proven Winners certified

Graziano Gardens is a 2009 Proven Winners Certified Garden Center. Through the iGarden program, the owners and employees are provided with plant selling tips, customer service tools and merchandising techniques to help them better serve consumers in helping them select and grow the right Proven Winners plant varieties for their individual gardening needs. As a 2009 Certified Garden Center, Graziano Gardens employees successfully completed a video training program and test, which evaluated their plant knowledge, customer service skills and merchandising techniques. This comprehensive training program includes demonstrations and recommendations on how to enhance a customer s experience at every touch point "from the layout of their store to answering questions about plan performance, characteristics and care. According to Marshal Dirks, Director of Marketing for Proven Winner, A knowledgeable sales staff increases the chances consumers have for success with their plant purchases. Through the iGarden program, Proven Winners can provide employees the resources they need to become an invaluable asset to their customers. Proven Winner is an international marketing cooperative comprised of some of the world s best propagators. As a group, they are dedicated to developing new hybrid color varieties that will perform well for both the grower and consumer. Proven Winners plants are found in more than 5,000 retailers nationwide. For more information about Proven Winners and Urban Greenery, visit www.provenwinners.com.

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