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Let's YO! opens new EL location


April 11, 2013
EAST LONGMEADOW – The cutting-edge, all-natural frozen yogurt experience taking the dessert industry by storm opened its newest Let's YO! Yogurt location situated at 406 N. Main Street in East Longmeadow on April 4.

With a goal to enrich people's lives with a healthy, nutritious frozen yogurt, guests can enjoy their favorite desserts made from fresh dairy and real fruit purees. Consumers can choose from a variety of fun, healthy toppings which feature dominant brands such as Kashi and Bear Naked, as well as a wide-selection of fresh fruit such as strawberries, blueberries, raspberries and bananas.

Driven by a healthy menu, Let's YO! Yogurt's innovative, socially-minded atmosphere, appeals to even the most trend forward consumers. The brand's industry-leading interior design is complete with Apple iPads strategically embedded into its tables, which are hooked up to flat-screen, closed-circuit televisions within the shop, providing a live, constantly-updated feed of the company's social media networks. Creating a truly social experience for customers, guests can interact with friends, family and Let's YO! through these platforms, while also watching their posts appear within seconds on the screen.

Brothers Michael and Mark Sobon are opening the newest Let's YO! location in East Longmeadow. Michael has a history of entrepreneurship and is the founder of Pudsters, a family-friendly burger and ice cream joint. Mark has established a long career with Massachusetts' O'Connell's Convenience Plus. The pair will make their Let's YO! location a stand-out with a homemade waffle cone maker so every customer can enjoy a freshly made waffle cone with their favorite frozen treat.

"Growing with a brand like Let's YO! in East Longmeadow was a simple decision, and I am thrilled to offer the local community a healthy dessert option," said Michael Sobon. "Each day, we feature new dessert combinations and flavors made from the highest-quality ingredients. Customers can explore all the different options at Let's YO! and know they are getting the best in frozen yogurt."

Unique to the frozen yogurt industry, Let's YO! is open for breakfast, lunch and dinner and offers more than 80 varieties of fresh, puréed yogurt derived from a Midwest dairy farmer.

For more information about Let's YO!, visit www.letsyoyogurt.com.



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