|SPRINGFIELD After serving for four years as managing partner of Six-Point Creative Works, Meghan Lynch has been appointed president and CEO for the New England advertising and brand development agency. |
In the new role, Lynch is responsible for business and client development, and continues to manage day-to-day agency operations for the Springfield-based firm.
The appointment was announced by David Wicks, chief creative officer for Six-Point. Wicks has overall responsibility for the creative output of the agency, including client brand development and creative campaigns for clients in a wide range of industries. Marsha Montori will serve as chief strategist for client accounts.
“Having these key positions filled at the owner/partner level will help us keep a clear focus on client relationships, strategy and creativity as we grow,” Lynch noted. “Our agency has seen explosive growth over the past two years, and we’re looking forward to seeing that continue.”
Six-Point Creative Works serves approximately 20 regional, national and international brands from its offices in Springfield, providing advertising, public relations, research, package design and web-based marketing services to meet business challenges.
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