SPRINGFIELD – Garvey Communication Associates Inc. (GCAI) announced that Kristy Riley has successfully completed training in Search Engine Optimized (SEO) Public Relations and has been appointed an analyst for the agency.
Riley, an experienced digital marketing strategist, joined GCAI last fall and has been learning to create and manage SEO PR campaigns and Social Media platforms, according to company protocols. She also studied how to use the agency's Online Reputation Management platform to analyze and score brand mentions.
A resident of Longmeadow, Riley previously served as community manager for a regional nonprofit organization. She holds a bachelor of arts in communication from Western New England University and is a member of the Public Relations Society of America and the Advertising Club of Western Massachusetts.