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Rocky’s collects thousands of pounds of pet food

January 9, 2012
SPRINGFIELD — Last week, Rocky’s Ace Hardware, a family-owned business with 33 neighborhood based stores, announced the results of its inaugural pet food drive. More than two tons (4,000 pounds) of pet food along with beds, leashes, treats, toys and cleaning supplies were collected and delivered to local animal shelters.
Each of the 33 Rocky’s Ace Hardware stores partnered with an area Humane Society or shelter to collect food the 2011 holiday season for the much forgotten and unfortunate animals in the community.
“The outpouring from our customers was really heartwarming. The collection total well surpassed our expectations. All of us at Rocky’s extend sincere thanks to our neighbors who gave so generously,” Rocco Falcone, president and CEO of Rocky’s, said.
Here is how the program worked: Customers made donations of much needed pet food at their local Rocky’s Ace Hardware store. The stores collected all donations and drove them to their locally chosen charity. Nutro Pet Foods helped kick start the program with a donation of $1,500 worth of premium dog and cat food. Donations were delivered directly to a shelter or Humane Society on or about Dec. 23, 2011.
“Our team members really got behind this worthwhile campaign, encouraging our customers to support the drive. The results speak for themselves; our neighbors truly care for the homeless and abandoned animals in their community. We have now established a target to outdo for next year,” Falcone added.
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