|LENOX An idea of prehistoric proportions has earned Winstanley Associates some national acclaim. |
A consumer campaign created by the advertising agency, dubbed "Evolved" and developed for Hampden Bank, played on the idea of "out-of-town corporate dinosaurs" adversely affecting local prosperity, and was recently chosen as one of the best national advertising campaigns in the financial services sector by the American Banker's Association.
Creatures such as the "VelociMerger," "Bureaucradon" and "Bully Mammoth" were devised to illustrate this idea, which was then delivered to the local marketplace through a number of media channels, including television, radio, billboards, bus graphics and a number of print advertisements. The project also garnered three gold regional ADDY awards from the American Advertising Federation (AAF) earlier this year.
Hampden Bank and Winstanley Associates were recognized as runners-up in the national competition, in the "brand campaign" category.
The ABA's Financial Marketing Awards honor the best bank advertising and marketing campaigns from across the U.S.
Winstanley Associates is a full-service advertising, marketing and creative design firm based in Lenox, Mass. For more information, visit www.winstanley.com.
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