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11 Commandments of Good Business

June 18, 2012
• A CUSTOMER — is the most important person in any business.
• A CUSTOMER — is not dependent on us — we are dependent on him.
• A CUSTOMER — is not an interruption of our work — he is the purpose of it.
• A CUSTOMER — does us a favor when he calls — we are not doing him a favor by serving him.
• A CUSTOMER — is a part of our business — not an outsider.
• A CUSTOMER — is not a cold statistic — he is a flesh and blood human being with feelings and emotions like our own.
• A CUSTOMER — is not someone to argue or match wits with.
• A CUSTOMER — is a person who brings us his wants — it is our job to fill those wants.
• A CUSTOMER — is deserving of the most courteous and attentive treatment we can give him.
• A CUSTOMER — is the fellow that makes it possible to pay your salary whether you are a truck driver, plant employee, office employee, salesman or manager.
• A CUSTOMER — is the lifeblood of this and every other business.
Chris & Dan
Appreciative Co-Publishers

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