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11 Commandments of Good Business

• A CUSTOMER
is the most important person in any business.
• A CUSTOMER
is not dependent on us – we are dependent on him.
• A CUSTOMER
is not an interruption of our work – he is the purpose of it.
• A CUSTOMER
does us a favor when he calls – we are not doing him a favor by serving him.
• A CUSTOMER
is a part of our business – not an outsider.
• A CUSTOMER
is not a cold statistic – he is a flesh and blood human being with feelings and emotions like our own.
• A CUSTOMER
is not someone to argue or match wits with.
• A CUSTOMER
is a person who brings us his wants – it is our job to fill those wants.
• A CUSTOMER
is deserving of the most courteous and attentive treatment we can give him.
• A CUSTOMER
is the fellow that makes it possible to pay your salary whether you are a truck driver, plant employee, office employee, salesman or manager.
• A CUSTOMER
is the lifeblood of this and every other business.
Sincerely,
Chris & Dan
Appreciative Co-Publishers



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