SPRINGFIELD – MGM Springfield wants local residents to sign up for M Life loyalty program and are throwing a party to encourage registrations.

August 11 and 12, MGM Springfield will host a M Life Rewards sign-up party at MassMutual Center, introducing guests to the exclusive offers and benefits available only to members. The event will take place from 10 a.m. to 7 p.m. and is open to anyone 21 years of age and older.

Upon arrival to the event, guests will be greeted with a lavish red-carpet arrival, preview all M Life Rewards properties, plus enjoy DJ entertainment. The first 100 sign ups on each day will receive a special invitation to a pre-opening casino event, and each new M Life Rewards member will have an opportunity to enter to win a motorcycle from Indian Motorcycle of Springfield on Sept. 16. Some attendees may also qualify to win concert tickets to Stevie Wonder or Comedy Get Down at MassMutual and Aaron Lewis or “4U: A Symphonic Celebration of Prince” at Symphony Hall.

Members of M Life Rewards will enjoy special room rates, pre-sale show tickets, priority reservations and invitations to members-only events nationally at MGM Resorts’ properties.

Anika Gaskins, vice president of national marketing for MGM Springfield, told The Reminder, that “hundreds of thousands” of people in the region to be served by MGM Springfield already have signed up for the program. These customers have signed up at other MGM properties ands “play all over the country.”

The people who have already signed up for membership create a customer base for the new Springfield attraction, she added.

Gaskins said the comp points built on an account are transferable and can be used at any participating MGM property.

“With our opening day almost here, now is the time for our future guests to become M Life Rewards members and make sure they start earning benefits from day one. As the industry leader, M Life Rewards provides the highest level of service and benefits and we are looking forward to bringing this elevated new experience to Springfield,” Gaskins said.

The programs includes:

• Military & Veterans Program (MVP) – Launched in July 2017, the Military & Veterans Program (MVP) provides special recognition, discounts and benefits at MGM Resorts destinations throughout the U.S. to all U.S. active duty, guard, reserve, retired military, veterans and their spouses. Created by MGM Resorts’ Veterans Employee Network Group as another way to show appreciation for our nation’s heroes, MVP also features automatic upgrades to the second Tier Level, Pearl. Guests can sign up with a military ID at any M Life Rewards Desk at M Life Rewards destinations.

• Benefits for Non-Gaming Spend – M Life Rewards members earn Tier Credits for virtually every dollar spent on hotel stays, restaurants, entertainment, attractions, spas, casinos and more at MGM Resorts’ 17 participating resorts, receiving additional benefits with each Tier Level.

• Tier Levels – M life Rewards has five member tiers – Sapphire, Pearl, Gold, Platinum and the premium, invitation-only NOIR. New members can sign up for free and start at Sapphire with immediate benefits for hotel stays, entertainment and more.

• Tier Benefits – Based on Tier Level, benefits include special room and retail discounts, pre-sale access to concert and fight tickets, priority reservations, room upgrades, priority hotel check-in line, and more.

• Preferred Partnerships – By establishing preferred partnerships with premier companies such as Hyatt, Southwest Airlines, Royal Caribbean, Celebrity Cruises, Avis, and more. M life Rewards provides members additional value, access and offers with brands throughout the world on land, air and sea.