| Payton North
LONGMEADOW – Lululemon will be coming to The Longmeadow Shops, but potentially for only a short time.
The popular athleisure brand will be bringing their yoga clothes and running gear to Longmeadow in their new pop-up shop location, located at the former Gift–ology space at 686 Bliss Rd. Lululemon is set to move in by November, and will possibly be out at the end of April 2020.
Marketing Manager for the Longmeadow Shops Melissa Pevay explained to Reminder Publishing why The ‘Shops chose to bring in Lululemon.
“It is the property owner’s goal to offer the community a mix of top national, regional, and locally owned businesses, retailers, and restaurants. That goal makes Lululemon a perfect fit for The Longmeadow Shops,” Pevay explained.
The idea to add Lululemon to The Longmeadow Shops did not come from The ‘Shops team alone – locals have inquired about adding a Lululemon to the wide variety of stores in the area.
“We often talk to people strolling The Shops, and we take their thoughts and suggestions into consideration,” Pevay shared. “Lululemon is a retailer that has been requested by shoppers over and over again. It is exciting to bring something to the center that you know has been requested.”
The Longmeadow Shops has been working with Lululemon about the location since March.
Structurally, not much will change to the outside of the location that Lululemon will be located at, aside from signage. Currently, the necessary changes to the inside of the shop, including new dressing rooms, fresh coats of paint and flooring are underway. The brand will be bringing in new store fixtures, window signage, displays and more as they get closer to their opening date.
Pevay stated she can’t speak to what will happen after April, or hiring information at this time. The best way for those interested in keeping up with the Lululemon project and other goings-on at The Longmeadow Shops would be to follow The Longmeadow Shops on Facebook or Instagram, Pevay explained. Any job postings they receive and all grand-opening dates and details will be posted to those pages.