| Sarah Heinonen
WILBRAHAM – Intricate designs and delicate handwriting are pleasing to the eye, but even more pleasing when they can be eaten.
Wilbraham resident Francesca Dias began her custom cookie company, Frankie Bakes, a year ago, this month. The stay-at-home mom, who works one day a week at a non-profit in Springfield and bakes at night after her son is asleep, creates custom sugar cookies and cookie cakes in her licensed home bakery.
Her portfolio of designs includes seasonally-decorated cookies as well as those for baby showers, birthdays, sports events, weddings and engagements.
Dias began the business after being inspired by the baking she saw online and receiving encouragement from friends and family. When she made cookies for a baby shower, she was told she should sell them. Although she resisted the idea at first, she created a digital storefront and social media accounts a few months later.
Occasionally, Dias will partner with a couple of other area residential bakers to do pop-up events. One such event that Dias recently took part in was “Galentines Day” at Bohdii, a boutique in Longmeadow.
“It was such a great way to meet new connections,” Dias said. She said that she sold out at the event and met new customers who have placed orders.
While Dias doesn’t foresee moving Frankie Bakes out of her home, she does have plans to grow her business.
“I’d like to expand to more markets,” and “I love the custom orders, but I really love the pop-up events,” Dias said.
She also plans to offer classes in cookie making. “Classes are a huge thing. People are always asking for them.”
To see more from Frankie Bakes or to contact Dias, visit facebook.com/frankiebakesma or instagram.com/frankiebakes_.